We’re looking for a versatile Paid Social Media Marketing Manager to join our marketing team.
Qualifications
- 2+ years of paid Social advertising experience
- 2+ years experience creating and executing ideas at an agency focused on e-commerce brands
- Expert knowledge of Facebook Ads Manager, Google Analytics, and TikTok Ad manager
- BA/BS degree in Mathematics, Information Systems, Statistics, Economics, Marketing, Business or related discipline
- Ability to translate marketing objectives into clear creative strategies
- Understanding of digital marketing principles, specifically paid social best practices
- Strong communication skills (verbal and written) with the ability to confidently present concepts both to your team and to clients
- Track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands
- Solid understanding of marketing research and consumer psychology
- Ability to self-manage, juggle multiple projects and execute based on priority
- Positive attitude and ability to operate in a very rapidly changing environment with ambiguity
- Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary
Responsibilities
- Create marketing and social media campaigns and strategies, including content ideation and implementation schedules
- Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective
- Clearly communicate to designers how to successfully execute on your creative brief and bring the vision to life
- Continually tweak and optimize campaign creative, copy, audiences, and buying tactics
- Analyze performance data and provide analysis, interpretation and appropriate action plans based on what you find
- Collaborate with social media team members to create innovative social media campaigns
- Grow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including, TikTok, Facebook, Instsgram, LinkedIn, Twitter, and Pinterest
- Advanced understanding of ad-serving platforms, ad tagging, testing, buying online media and/or managing campaign budgets