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In e-commerce, economy shipping is crucial. It’s more than just a logistical step in product delivery; it shapes customer experiences and brand loyalty. Your shipping strategy, especially the choice of shipping method, can significantly affect your brand. With increasing shipping rates and evolving consumer demands, economy shipping offers a cost-effective and reliable option. E-retailers seeking both should consider this method. Let’s explore how economy shipping can transform your online business strategy.

Understanding Economy Shipping

πŸ“Œ What is Economy Shipping?
Economy shipping, as its name suggests, is a cost-effective alternative to standard or expedited shipping methods. Shipping carriers like USPS, UPS, and FedEx provide economy shipping services, which essentially means that your package might take a little longer to reach its destination, but you’ll save on the costs. Typically, these services use the least expensive methods of transport, usually by road or water.

πŸ“Œ What is economy shipping USPS?

USPS refers to their economy shipping option as ‘Parcel Select Lightweight’, an option designed for bulk shipments of lightweight packages. It’s a favorite for businesses shipping large quantities but with the patience to wait a few extra days.

Economy vs. ground shipping often gets brought up

While they might sound synonymous, ground shipping doesn’t always mean it’s the cheapest. Ground merely refers to the method – no air transport involved. Economy, on the other hand, is explicitly about saving costs, regardless of the mode of transport.

Is Economy Shipping Right for Your Business?

Is Economy Shipping Right for Your Business?

In today’s e-commerce realm, major players like Amazon have set the bar high with promises of lightning-fast deliveries, even within the same day. This raises a pertinent question for many online retailers: Does adopting economy shipping mean surrendering to the larger competitors? However, the broader perspective provides a clearer, multi-faceted answer.

Platforms using economy shipping options on Shopify or Amazon can greatly reduce operational costs. These savings are especially important for small or emerging businesses. For them, every dollar saved can be used for growth or innovation. It can also enhance other parts of the customer experience.

In essence, economy shipping is not just a mere cost-saving measure; it’s an informed strategic choice. When executed with clarity and backed by robust tech solutions, it can be a win-win, aligning business savings with consumer preferences.

The Big Players in Economy Shipping

When we discuss economy shipping, three big names invariably pop up: USPS, UPS, and FedEx.

Economy shipping has carved out a niche in the delivery world, providing cost-effective solutions without compromising on delivery times. Three industry giants dominate this space: USPS, UPS, and FedEx. Here’s a deeper dive into what each brings to the table in the realm of economy shipping:

The Big Players in Economy Shipping

Does USPS offer economy shipping? 

Absolutely. As mentioned earlier, the USPS offers Parcel Select Lightweight, tailored for businesses looking for cost-effective bulk shipping options.

USPS Economy Shipping

The United States Postal Service (USPS) is often a preferred choice for businesses, particularly those within the U.S., seeking a blend of affordability and reliability. But does USPS offer economy shipping tailored for the e-commerce era? The answer is a resounding “Yes.”

USPS introduced the ‘Parcel Select’ service. It’s a great solution for businesses, especially e-commerce ones, looking for cost-effective bulk shipping. The service isn’t just affordable. It’s designed to handle large volumes. This makes it perfect for businesses with seasonal sales spikes or consistent high-volume orders.

Did you know?
You can connect your USPS account to the Rollo app for ease of printing USPS shipping labels, consolidating shipments, scheduling pickups, and more. 

How to link Rollo to your USPS account?

Step 1: Log into your free Rollo account via or by downloading the Rollo app for free here.

Step 2: Go to Connections > Shipping Carriers. Click on the USPS logo.

Rollo Ship Connect Shipping Carriers 1

Step 3: Enable the United States Postal Service and input your account information.

Connections Carriers Rollo Ship

Step 4: Once enabled, you can click on “Edit” to change the USPS services you wish to utilize. Select all that you want to use and click “Update”.

Select the USPS shipping services you wish to enable in Rollo Ship app

Does UPS offer economy shipping? 

Yes, they do. Known as UPS Ground, it provides day-definite delivery, typically in 1-5 business days depending on the destination. Usually, it takes 2-5 business days.

UPS Economy Shipping

United Parcel Service (UPS) isn’t left behind in this economy shipping race. Many e-commerce enterprises and small businesses might wonder, does UPS offer economy shipping that competes with the USPS? They certainly do.

Branded as ‘UPS Ground’, this service guarantees day-definite delivery, ensuring that packages typically reach their destinations within a window of 1 to 5 business days. This precision, coupled with UPS’s expansive network and robust tracking system, makes UPS Ground a go-to for businesses that prioritize both cost and predictability.

Did you know?
You can connect your UPS account to the Rollo app for ease of printing UPS shipping labels, consolidating shipments, scheduling pickups, and more. 

How to link Rollo to your UPS account?

Step 1: Log into your free Rollo account via or by downloading the Rollo app for free here.

Step 2: Go to Connections > Shipping Carriers. Click on the UPS logo.

Rollo Ship App - Connect Shipping Carriers

Step 3: Click on the UPS logo:

How to link your UPS account to the Rollo App

Step 4: A pop-up will appear.
Keep in mind⚠️ If you choose to connect your UPS account, you won’t be able to take advantage of the Rollo shipping discounts and all your UPS scheduled pickups will be canceled. If you wish to proceed, click “Proceed”.

Important notice when you link your UPS account to Rollo

Step 5: Read the UPS terms and conditions and click “I Agree”, then click on “Add Existing UPS Account”.

read UPS systems terms and conditions

Step 6: Input your information and your UPS account info. Then click “Connect”. And you are all set!

add your UPS account information

Does FedEx offer economy shipping? 

FedEx has FedEx Ground, similar to UPS’s offer, which caters to both commercial and residential deliveries. FedEx economy shipping also takes 1-5 business days, with FedEx Ground Economy extending to 2-7 business days.

FedEx Economy Shipping

Last but by no means least, FedEx, another major player in the shipping industry, has its answer to economy shipping demands. Does FedEx offer economy shipping that stands toe-to-toe with its rivals? Absolutely.

With ‘FedEx Ground‘, FedEx mirrors the offerings of its competitors, serving both commercial businesses and individual residential customers. What’s noteworthy about FedEx Ground is its comprehensive coverage, ensuring that packages, whether B2B or B2C, are delivered within the stipulated time frames, often mirroring the delivery windows of UPS Ground.

Did you know?
You can connect your FedEx account to the Rollo app for ease of printing FedEx shipping labels, consolidating shipments, scheduling picukps, and more. 

How to link Rollo to your UPS account?

Step 1: Log into your free Rollo account via or by downloading the Rollo app for free here.

Step 2: Go to Connections > Shipping Carriers. Click on the UPS logo.

Rollo Ship App - Connect Shipping Carriers

Step 3: Click on the UPS logo:

How to link your FedEx account to the Rollo App

Step 3: Add your FedEx account information and click “Connect”. That’s it!

Input your FedEx account information

Tech and Economy Shipping: A Match Made in E-commerce Heaven

Advanced: Technology is revolutionizing e-commerce, and Rollo Ship is a prime example. This advanced app combines Artificial Intelligence with e-commerce needs, improving shipping methods for businesses using platforms like BigCartel, Shopify, WooCommerce, and others supported by Rollo.

Inclusive: Rollo Ship is notable for its broad compatibility and inclusivity. It’s not limited to traditional businesses; professionals like lawyers, doctors, and consultants can also find suitable shipping solutions. This shows Rollo Ship’s commitment to easy and accessible shipping for everyone.

Cost-Efficient: The service is also highly cost-effective. It’s ideal for new entrepreneurs and cost-conscious businesses, offering shipping labels at only 5 cents each, with the first 200 labels free. This affordability helps businesses optimize operations without financial strain.

But Rollo doesn’t stop there. Rollo Ship partners with big names like FedEx, UPS, and USPS, offering users huge discounts, sometimes up to 90%. Thanks to Rollo, technology and economy shipping come together, changing e-commerce by making top-tier shipping both cheap and easy to get.






Global Reach through Economy International Shipping: Economy international shipping is key for businesses to expand globally. While domestic shipping is simpler, international shipping introduces more complexity.

Challenges in International Shipping: Businesses face challenges like customs regulations, tariffs, language barriers, and longer transit times, which can affect economy international shipping time.

Opportunities and Benefits: Despite these challenges, international shipping offers significant cost savings, increased revenue, and brand exposure.

Simplifying the Process with Technology: Advances in technology, like those introduced by Rollo Ship, are streamlining international shipping. Features like paperless customs invoices reduce paperwork and accelerate customs clearance.

Navigating International Economy Shipping

Landed Cost Estimation Simplified: A major challenge in international shipping is predicting total costs, including taxes, duties, and fees.

Rollo Ship’s Cost Transparency Tool: Rollo Ship provides a tool for businesses to see their international costs clearly. This aids in setting accurate prices and making informed decisions for overseas customers.

In summary, international shipping is challenging, but technologies like Rollo Ship are making it easier and more cost-effective for businesses to access global markets.

Economy Shipping: Navigating Returns

Returns are an inevitable part of e-commerce. However, they don’t need to be a cost sink. Using economy shipping for returns can be a way to manage and even reduce these costs.

The Bottom Line: Is Economy Shipping Worth It?

For many e-commerce businesses, the answer is a resounding ‘Yes.’ Economy shipping helps businesses save money. They can either earn more or give discounts to customers.

A Glimpse into the Future of Shipping

Economy shipping, while currently considered a slower alternative to express methods, might undergo a transformation in the coming years.

As shipping technology improves, tools like Rollo Ship are making things faster and better. What we call ‘economy’ today might be the normal way of shipping soon.

To wrap things up, the world of e-commerce is fluid, and the rules are continually being rewritten. In this ever-evolving landscape, economy shipping stands as a testament to the industry’s commitment to affordability and innovation. As we move forward, businesses and customers alike will benefit from the wave of positive changes that such options bring to the table.

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FAQs about Economy Shipping

πŸ“Œ Q: What is economy shipping?Β 

πŸ’­ A: It’s a cost-saving method offered by major couriers, ensuring slower delivery times but at a much-reduced rate.

πŸ“Œ Q: How long does economy shipping take?Β 

πŸ’­ A: Typically, domestic shipments are delivered within five business days.

πŸ“Œ Q: Is economy shipping safe?Β 

πŸ’­ A: Absolutely. While it may be slower, the safety and care taken with packages remain the same.

πŸ“Œ Q: What’s the difference between economy and standard shipping?Β 

πŸ’­ A: It’s primarily the delivery time and cost, with economy shipping being cheaper and slower.

πŸ“Œ Q: How much is economy shipping on eBay or Amazon?Β 

πŸ’­ A: It varies based on the seller and the product, but with the rise of tools like Rollo Ship, many sellers can offer competitive rates.