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Get ready to revolutionize your label printing experience with Rollo’s direct thermal printer!

What Is a Direct Thermal Printer?

A direct thermal printer is a unique type of printer that does not require ink, ribbon, cartridge, or toner. Instead, it uses heat-sensitive material to create an impression. This innovative technology has become increasingly popular in recent years, particularly for businesses looking to print labels or barcodes for their products, packages, and shipments. Explore the ins and outs of direct thermal printers and elevate your business to a competitive level. 

How Does a Direct Thermal Printer Work?

Unlike traditional printers that rely on ink or cartridges you are used to, direct thermal printers function by applying heat at specific temperatures to the heat-sensitive material, such as a label. This material then reacts to the applied heat, creating a clear and lasting impression (image or printed letter).

How Does a Direct Thermal Printer Work

Direct Thermal Printer

A direct thermal printer, as mentioned earlier, does not require any ink, ribbon, cartridge, or toner. It directly applies heat to the heat-sensitive material to create a print. Rollo is a prime example of a direct thermal printer, offering virtually maintenance-free ownership and impressive printing speeds of up to 150 mm/second. This equates to one 4×6 shipping label per second! Direct thermal printing is perfect for applications that last up to six months, but under normal conditions, the print can easily last up to 12 months.

Thermal Transfer Printer

In contrast to direct thermal printers, thermal transfer printers necessitate the use of wax-based ribbons that seamlessly fuse into the substrate during the printing process. As a result, users must load both the labels and the ribbon, essentially operating as an alternative ink system.

Thermal transfer printers excel in producing long-lasting, high-quality images that can withstand harsh environmental conditions, making them a popular choice for applications where durability is a priority. Furthermore, thermal transfer printers can print on a broader range of materials and offer the possibility of multicolor printing, thanks to the availability of colored ribbons.

FeatureDirect Thermal PrinterThermal Transfer Printer
Ink, Ribbon, or TonerNot requiredRequires wax-based ribbons
MaintenanceVirtually maintenance-freeRegular ribbon replacement and maintenance
Printing SpeedUp to 150 mm/s (e.g., Rollo printer)Varies, usually slower than direct thermal printers
Print LongevityIdeal for up to 6 months, can last up to 12 monthsLong-lasting and more durable
Environmental ConditionsSuitable for normal conditionsCan withstand harsh conditions
Material CompatibilityLimited to heat-sensitive materialsBroader range of materials
Multicolor Printing CapabilityNoYes, with the use of colored ribbons
Main ApplicationsShipping labels, barcodes, short-term useHigh-quality images, long-term use, harsh conditions

Benefits of Using a Direct Thermal Printer for Labels

Direct thermal printers offer several advantages over their traditional counterparts, particularly when it comes to printing labels. Some of these benefits include:

Top Features to Consider When Buying a Direct Thermal Printer

Things to Consider When Buying a Direct Thermal Printer

When shopping for a direct thermal printer, there are several key features to consider to ensure you get the best value for your money and a device that meets your specific needs. Here’s an extended list of crucial factors to keep in mind:

By carefully evaluating these features when selecting a direct thermal printer, you can confidently choose a device that will cater to your business’s specific requirements and provide an efficient, cost-effective solution for all your label printing needs.

Rollo Direct Thermal Printer: Overview and Specifications

The Rollo direct thermal printer is a high-performance, user-friendly option for businesses in need of fast, efficient label printing. With its advanced direct thermal technology, the Rollo printer offers a hassle-free printing solution that doesn’t require toner or ink. Boasting compatibility with all major marketplaces, such as Amazon, Etsy, eBay, and Shopify, the Rollo direct thermal printer is an excellent choice for businesses of all sizes.

FeatureRollo USB Printer (X1038)Rollo Wireless Printer (X1040)
Rating4.88/5 (34 customer ratings)5.00/5 (18 customer ratings)
Price$179.99$279.99
Printing Speed150 mm/s (one 4×6 shipping label per second)150 mm/s (one 4×6 shipping label per second)
Resolution203 dpi203 dpi
Label CompatibilityWide variety of sizes & materialsWide variety of sizes & materials
ConnectivityUSBWireless with AirPrint®
CompatibilityWindows (XP and newer) & Mac (10.9 and newer)Mac, Windows, iPhone, iPad, Android devices
Weight3 lbs3 lbs
Dimensions8 × 4 × 4 in8 × 4 × 4 in
ConditionNewNew
ExtrasNoneComplimentary pack of 500 4×6 shipping labels
Ease of UseSimple setup, automatic label detection, and user-friendly softwareSimple setup, automatic label detection, and user-friendly software

How to Set Up and Use a Rollo Direct Thermal Printer

Setting up your Rollo direct thermal printer is a breeze:

  1. Unbox your Rollo printer and place it on a flat surface.
  2. Connect the printer to your computer using the provided USB cable or set up a wireless connection.
  3. Install the Rollo software and drivers on your computer/app on your mobile device.
  4. Load your desired label material into the printer, making sure it is properly aligned.
  5. Follow the on-screen instructions to calibrate your printer and configure settings.
  6. Print a test label to ensure everything is working correctly.
  7. Start printing your labels as needed!
Unpacking Rollo Wireless Printer

Comparing Rollo Direct Thermal Printer with Other Popular Brands

Rollo VS Zebra

BrandRolloZebra GK420D
Printing Speed150 mm/second127 mm/second
Resolution203 dpi203 dpi
Label CompatibilityWide varietyLimited range
ConnectivityUSB, WirelessUSB, Ethernet
Ease of UseHighModerate

Rollo VS. Dymo

BrandRolloDymo LabelWriter 4XL
Printing Speed150 mm/second53 mm/second
Resolution203 dpi300 dpi
Label CompatibilityWide varietyLimited range
ConnectivityUSB, WirelessUSB
Ease of UseHighHigh

As seen in the table above, Rollo outperforms other popular direct thermal printer brands in terms of printing speed, label compatibility, and connectivity options, making it an excellent choice for businesses of all sizes.

Best Label Materials for Direct Thermal Printers and Rollo’s FSC-Certified Labels

Direct thermal printers work with a range of label materials, each designed to cater to specific application requirements and environmental conditions. Here is a comprehensive list of the most commonly used label materials for direct thermal printers, along with their unique advantages:

📜 Paper Labels:

The most common and affordable option, paper labels are perfect for shipping labels, barcodes, and other temporary applications where durability is not a primary concern. Paper labels provide clear, crisp prints that are easily readable, making them ideal for everyday use.

🏷️ Polypropylene Labels:

These labels are more durable than paper ones, making them ideal for outdoor use or exposure to moisture. Their resistance to water and mild chemicals ensures that your labels remain readable and intact in more demanding environments.

💪 Polyester Labels:
The most robust option, polyester labels are resistant to heat, chemicals, and UV exposure, making them perfect for long-term use or harsh environments. If you need labels that can withstand extreme conditions polyester is the go-to choice.

Rollo’s FSC-Certified Label Collection

Eco-Friendly Thermal Labels

Rollo takes its commitment to the environment seriously by offering FSC-certified labels. The Forest Stewardship Council (FSC) certification is considered the “Gold Standard” designation for wood harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable. By choosing Rollo’s FSC-certified labels, you are supporting sustainable forestry practices and making a positive impact on the environment.

Rollo offers a diverse selection of FSC-certified label options, including:

Rollo Label TypeDescriptionIdeal Applications
4 x 6 Stack LabelVersatile labels suitable for a wide range of applications, available in stacksShipping labels, barcodes, general purpose
4 x 6 Roll LabelConvenient and easy-to-manage labels designed for use with Rollo’s Label Holder, available in rollsShipping labels, barcodes, general purpose
2 x 1 Barcode LabelCompact labels perfect for product identification, inventory management, and retail applicationsBarcodes, inventory tracking, product labels
Circle LabelEye-catching circular labels that can help your products stand out on the shelfBranding, promotional labels
Label HolderA convenient accessory for organizing and managing your label rolls and stacks, ensuring a clutter-free workspaceLabel storage, workspace organization

With Rollo’s FSC-certified label collection, you can enjoy high-quality, eco-friendly labels for all your direct thermal printing needs while making a positive contribution to the environment.

Troubleshooting Common Issues with Direct Thermal Printers

If you encounter any issues with your direct thermal printer, here are some common problems and solutions:

🖨️ Poor Print Quality:
Clean the print head and ensure the labels are properly aligned. If the problem persists, check the printer settings and adjust the heat settings.

📄 Labels Not Feeding Correctly:
Ensure the labels are loaded properly and that the printer’s sensors are clean. Calibrate the printer if necessary.

🔗 Printer Not Connecting:
Check your USB or wireless connection, and make sure the printer’s drivers and software are up to date.

In conclusion, direct thermal printers, like the Rollo direct thermal printer, offer an innovative, efficient, and cost-effective solution for businesses looking to print labels for their products, packages, and shipments. With its impressive speed, ease of use, and minimal maintenance requirements, the Rollo direct thermal printer is an excellent investment for businesses of all sizes. So why wait? Revolutionize your label printing experience with Rollo today!

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Frequently Asked Questions about Direct Thermal Printers

Q: 🌈 Can direct thermal printers print in color?

Short Answer: No

A: No, direct thermal printers only print in black and white, as they rely on heat-sensitive material that reacts to produce a monochromatic image.


Q: ⌛ How long do direct thermal labels last?

Short Answer: last up to 12 months

A: Direct thermal labels are typically designed to last up to six months. However, under normal conditions, the print can easily last up to 12 months.


Q: 💜 Can I use any type of label material with my Rollo direct thermal printer?

Short Answer: a variety of materials from paper to polyester

A: The Rollo direct thermal printer is compatible with a wide variety of label materials, including paper, polypropylene, and polyester. However, it’s essential to ensure that the material you choose is heat-sensitive and designed for direct thermal printing.


Q: 🧹 Do I need to clean my Rollo direct thermal printer?

Short Answer: clean the print head and sensors

A: While direct thermal printers require minimal maintenance, it’s a good idea to clean the print head and sensors periodically to ensure optimal performance and print quality.


Q: 📱 Is it possible to print labels from a mobile device using a Rollo direct thermal printer?

Short Answer: Yes

A: Yes, as long as your Rollo printer is connected to your network via a wireless connection, you can print labels from compatible mobile devices using the appropriate apps or software.