Skip to main content

Thermal Printing

Print Shipping Labels Designed to Elevate Your Brand Image

By Blog

Believe it or not, every time you print shipping labels for your products, you’re not just preparing a package for delivery; you’re showcasing your brand’s commitment to quality and detail. When it comes to E-commerce, there is no denying that effective brand management is crucial for success, as customers form opinions about brands across various online channels and touchpoints.

Maintaining a unified, positive brand experience is key to your business’s image. An efficient shipping process not only keeps your business running smoothly but leaves a lasting impression on clients. Enter Rollo printers, the game-changer for entrepreneurs and small businesses looking to elevate their brand recognition through custom shipping labels. Because in this day and age, every touchpoint counts.

Did you know?🤔 The Rollo printer speeds through printing at 150mm/s, making quick work of any
shipping label task.

Telling Your Story Through Your Brand Image

image of journal and writing quill representing telling your journey through your brand image when you print shipping labels.

As an e-commerce entrepreneur, you understand the challenges of rising above the noise in a saturated online marketplace. Differentiating your brand is paramount. When you print shipping labels with your company logo on them, they can become powerful tools for authentic storytelling.

  • 🌟 Brand Identity: When customers unveil their package and see your logo, they’re not just receiving a product; they’re getting a glimpse into your brand’s identity. The colors, patterns, and overall aesthetic communicate your company’s origins, inspirations, and values, forging a genuine connection.
  • 🔍 Transparency and Trust: In today’s climate of consumer skepticism, transparency is crucial. Customers favor brands that are consistent across all touchpoints. User-generated content and authentic storytelling, facilitated by your custom printed shipping labels, cultivate trust.
  • 📖 Engaging Brand Story: Print shipping labels that share your brand’s narrative, from its founding tale to the creative vision behind your designs. This turns every unboxing into an opportunity for customers to engage with your brand story before encountering the product.
  • 💫 Immersive Experience: Packaging should offer an immersive experience that cements your brand’s individuality in customers’ minds. By infusing your authentic identity into these supplies, you transform each unboxing into a personal invitation to your brand’s world.

Don’t underestimate the power of shipping supplies to amplify your brand voice. Leverage them as a storytelling medium, and you’ll cultivate the kind of customer loyalty and brand affinity that drives sustainable success.

Print Shipping Labels Customized for Maximum Brand Impact

Okay, so we’ve established that streamlined shipping is a must. But here’s where things get really exciting: taking your brand identity along for the journey every time you print shipping labels. It’s all about those micro-moments that leave a lasting impression.

Stepping into the spotlight with your shipping labels means more than just sending out a package; it’s about making every parcel a billboard for your brand. Let’s get into the nitty-gritty of how we can make those labels pop!

🖌 Custom Design Principles: This is where the essence of your brand gets to shine, one label at a time.

  • 🌟 Logo: Let your logo take the lead – bold, proud, and unmistakable.
  • 🎨 Colors: Splash your brand’s colors across the label. This isn’t just shipping; it’s storytelling.
  • 🔲 Patterns: Infuse your unique patterns that whisper (or shout) your brand’s ethos.
  • ✒️ Typography: Elevate the mundane with your brand’s signature font. It’s not just what you say; it’s how you say it.
  • 🔄 Creativity: Mix, match, and marry elements that transform a basic label into a brand ambassador.
Pro Tip:💡 Leverage Rollo’s free design app to create labels that not only stand out but tell your 
brand’s unique story.

📦 Material Matters: The journey matters as much as the destination. Choose materials that go the distance and arrive as intended.

  • 🛡️ Thermal Labels: These labels aren’t just survivors; they’re showstoppers, keeping your brand crisp from dispatch to delivery.
  • 💫 Glossy Finish: Elevate the unboxing with labels that dazzle and delight, making first impressions count double.
  • 🔒 Adhesive Quality: Stick with it – literally. A label that stays put is a testament to your brand’s commitment to detail.
Keep in Mind:🧠 Opt for thermal labels with Rollo for that durable, glossy finish, ensuring your 
packages look great upon arrival.

Transforming your shipping labels from mere necessities to marketing powerhouses is more than a strategy; it’s a statement. With these tweaks, you will print shipping labels that become memorable touchpoints that deepen your brand’s connection with its audience.

KSX Art’s Unique Branding Shines with Custom Rollo Labels

Kellie, the creative visionary behind KSX Art, discovered an ingenious way to merge her passions for printmaking and sustainable fashion during the pandemic. After losing both of her jobs, Kellie began printing intricate botanical designs onto thrifted denim pieces, giving well-loved garments new life.

  • 🌿 Artistic Beginnings: What started as an artistic outlet quickly blossomed into a booming business with a distinctive retro aesthetic. Needing to match her brand’s vibrancy, Kellie looked for a way to create branded shipping labels as unique as her denim creations.
  • 🖨️ Rollo’s Solution: Rollo’s Wireless Thermal Printer came to the rescue. Utilizing their design app, Kellie custom formatted her logo—a graphic of a jean overall-clad figure with hands in pockets alongside “KSX Art” text—infusing her brand’s identity into each shipping label.
  • 🎨 Visual Impact: The results were stunning. Each shipping label, adorned with bold patterns and colors, turned into miniature artworks. These labels not only captured attention but also encouraged customers to share their unboxing experiences on social media, generating buzz.
  • 📦 Streamlined Shipping: Rollo didn’t just enhance KSX Art’s aesthetic appeal; it also simplified the entire shipping process. With clear text for easy scanning and wireless mobile printing capabilities, Kellie found herself effortlessly managing a growing volume of orders.
  • 💼 Business Expansion: As KSX Art expanded into a larger studio space, Kellie continued to prioritize the unique branded experience that set her business apart. With Rollo, each shipment became a memorable moment of brand engagement.

Kellie’s use of Rollo’s technology underscores the importance of branding, turning shipping labels into art and deeply connecting with her audience. As KSX Art grows, her dedication to unique experiences highlights a valuable lesson for all entrepreneurs.

Inspiration Corner:✨ See how KSX Art, propelled by Rollo’s custom labels, turned packages into 
pivotal branding opportunities.

How to Print Shipping Labels with Rollo Printers

Alright, so you’re all hyped about the power of custom shipping labels. Now let’s get practical about how to actually print shipping labels with Rollo. You’re about to discover the ease and efficiency of printing custom shipping labels at home or in your office. Let’s dive into how you can get started with your Rollo printer to produce professional-quality labels.

Setting Up Your Rollo Printer

Initial Setup:

  1. Power Connection: First, connect your Rollo printer to power, turn it on, and carefully feed the labels into it from the back. Make sure to check the labels for instructions on which side should be facing down.
  2. Download the Rollo App: After setting up your printer, download the Rollo app from either the App Store or Google Play to begin.

Phone Setup:

  1. Connectivity: Open the Rollo app on your phone. The app will search and identify your Rollo printer. Once detected, select your printer and click “Next”.
  2. Network Configuration: Choose your Wi-Fi network from the list and enter the password to connect your Rollo printer to the internet.
  3. Test Print: After successfully connecting to Wi-Fi, perform a test print to ensure everything is set up correctly. Your Rollo should now be ready to use. If you encounter any issues during setup, Rollo support is readily available to assist.

Printing Your Shipping Labels

Designing Labels:

Before you print shipping labels, design them with the Rollo Label Design App. This free, multi-platform app simplifies creating custom shipping labels:

  1. Design with Ease: Launch the Rollo Label Design App on web, iOS, or Android. Choose from a variety of pre-designed templates or start from scratch to craft labels that perfectly align with your brand identity.
  2. Customize Your Design: Utilize the app’s extensive library of icons, graphics, and design elements. Add essential details like text, logos, barcodes, and QR codes. Fine-tune your label’s layout, colors, and overall aesthetics to capture your brand’s essence.
  3. Print Seamlessly: Directly from the app, send your custom label designs to your Rollo printer. This streamlined process from design to print ensures your packages carry a piece of your brand identity with every shipment.

Step-by-Step Printing Guide:

  1. Prepare Your Design Files: With your labels designed in the Rollo app, ensure they are ready for printing.
  2. Load Your Printer: Insert the appropriate label material into your Rollo printer. The thermal printing technology guarantees sharp, durable results without the mess of ink.
  3. Select and Print: Through the Rollo app or your computer, choose the label size and type, then command your printer to bring your designs to life. Watch as your custom labels print out, ready to elevate your shipping game.



From any device, any app, or any file.



Shipping Made Simple:

  • Schedule Pickups: With the Rollo app, you can schedule a pickup for your package directly, avoiding the hassle of waiting in lines at a shipping center.
  • Discounts on Shipping: Rollo customers enjoy up to 90% discounts on shipping rates, making it not only convenient but also cost-effective.

No Printer? No Problem: For those without a direct access to a Rollo printer, the Rollo design app offers the flexibility to upload your design and then print from with any 4×6 inch label printer.

Optimizing Your Shipping Process

an architectural model of an optimized shipping process.

Shipping’s about more than just slapping on a label, though. There are a couple key areas that can really level up your operation:

Prioritizing Shipments: You know that feeling of pure giddiness when a package arrives way ahead of schedule? That’s the power of priority mail. Depending on your product and customer base, using this expedited service can seriously boost satisfaction and repeat business. Just weigh the shipping costs against customer expectations to find that sweet spot.

Going Mobile: Admit it, you’re glued to your phone anyway – why not put it to work? With the Rollo mobile app, you can generate and print shipping labels on the fly, no computer required. Headed to the post office? No problem, just crank out a fresh label for that late-night order. Hello, ultimate flexibility!



When you print shipping labels with Rollo, the first 200 are on us.


Every next label is just 5 cents.


Schedule pickups, consolidate orders, and print bulk labels.


Up to 90% off UPS, FedEx, and USPS shipping.



Maximizing Savings: Is it Cheaper to Print Shipping Labels Yourself?

piggy bank on thermal label printer representing savings.

Of course, penny-pinching is a must for any scrappy business owner or reseller looking to unlock e-commerce savings. So is it actually more cost-effective to print shipping labels yourself? Short answer: most likely. Let’s peel back the layers and see just how much you can save by bringing label production in-house.

💸 The Big Picture on Savings: When it’s time to crunch the numbers, every penny counts.

  • 🖨️ Thermal Printers: Sure, there’s an upfront cost, but think of it as an investment. With prices ranging from $100-$300, the break-even point comes quicker than you might think.
  • 🏷️ Bulk Buying Labels: Stocking up on labels in bulk? That’s going to slash your per-label cost dramatically, making each shipment cheaper by the mile.
  • 💰 Per Label Pennies: Ditch the pricey per-label fees from shipping services. At $0.05-$0.15 a pop, printing your own labels could save you a bundle.
  • 📊 Volume Matters: The more you ship, the sweeter the savings. High-volume shippers will see the most significant cost benefits over time.

🔄 Cutting Out the Middleman: Direct control over your label printing means no more waiting or overpaying.

  • 📉 Compare and Contrast: Sure, commercial printers offer convenience, but at what cost? Doing a side-by-side with your DIY setup will show the savings stacking up in your favor.
  • 🚚 Shipping Rate Discounts: Some platforms offer discounted shipping rates, but guess what? You can still access those savings when printing your own labels, ensuring the best of both worlds.
Quick Insight:💭 Printing your own labels with Rollo can be a game-changer, offering significant 
savings and brand personalization.

🤔 To Print or Not to Print? It’s more than just a question; it’s a strategic decision.

  • 📚 Educate Yourself: Understand your shipping volume and needs. Small startups might tread lightly, while scaling businesses could dive in and print shipping labels headfirst.
  • 🔄 Flexibility & Customization: Beyond savings, printing your own labels offers unmatched brand continuity and personalization – worth its weight in gold.

By taking charge of your label production, you’re not just cutting costs; you’re upping your game in brand consistency and customer experience. So, yes, printing your own labels can be a wallet-friendly move with the right approach and volume. Dive in, the savings are fine!

Did you know?🤔 Rollo seamlessly integrates with leading e-commerce platforms, streamlining 
your label printing process.

Final Words

At the end of the day, efficient shipping operations and eye-catching branding go hand-in-hand. With Rollo, you can print shipping labels that merge those two elements seamlessly.

Let’s recap the highlights: thermal label printers allowing for vibrant, custom designs. A suite of easy printing methods, from desktop to mobile to mail-in. And smart integrations with carriers to score the best rates.

But most importantly? Print shipping labels that elevate every single package into a miniature brand experience. To transform a mundane shipping label into a work of art. To put that indelible final touch on your customer’s journey – the cherry on top of a flawless fulfillment process.

So don’t sleep on the humble shipping label, folks. Tap into Rollo’s suite of solutions and start making those deliveries do the real work of powering your brand’s growth. Let’s get shipping!

Final Thought:🔮 In the evolving world of e-commerce, standing out means blending creativity with 
efficiency, something Rollo printers excel at.

Follow Rollo on:

Frequently Asked Questions About Printing Shipping Labels

📌 Q: Why are custom shipping labels important for my brand?

💭 A: Custom shipping labels are crucial for enhancing brand recognition and creating a memorable unboxing experience for your customers. They allow you to showcase your brand’s identity directly on the packaging, turning every shipment into a branding opportunity and deepening the connection with your audience.

📌 Q: How can I design custom shipping labels for my brand?

💭 A: Utilize the Rollo Label Design App, which is available for web, iOS, and Android. This app provides a wide range of design tools, templates, and elements, enabling you to craft labels that accurately reflect your brand’s visual identity, from logos to color schemes and patterns.

📌 Q: Are there any tips for maximizing the impact of my shipping labels?

💭 A: To maximize the impact, ensure your brand’s logo, colors, and unique design elements are prominently featured. Opt for high-quality labels with strong adhesion to survive the shipping process. Additionally, thermal labels can offer durability and a professional appearance that elevates customer perception.

📌 Q: Can printing my own shipping labels save money?

💭 A: Yes, by printing your own labels, especially if you buy labels in bulk and utilize a thermal printer like Rollo, you can significantly reduce the cost per label. This approach also allows you to access discounted shipping rates, further lowering your shipping expenses and enhancing overall cost efficiency.

📌 Q: How do I get started with Rollo printers for my shipping needs?

💭 A: Begin by connecting your Rollo printer to a power source and your device. Load the thermal labels and download the Rollo app to guide you through connecting the printer to your Wi-Fi network. Perform a test print to ensure everything is correctly set up, and then you can start designing and printing your custom shipping labels directly from the app.

Commercial Label Printer: How to Choose The Right One

Commercial Label Printer: How to Choose The Right One

By Blog

Explore the key to selecting the perfect commercial label printer for your business. Dive into technologies, maintenance, and future-proofing strategies to enhance efficiency and reduce costs. Whether for product labeling or advanced RFID applications, find out how the right printer can transform your operations and set you up for long-term success.

Read More