The Campaign Manager owns strategic planning and campaign execution. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns.
Qualifications
- The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization
- Campaign Managers must possess a strong inner drive to contribute
- 2+ years of experience in bid management, campaign management/optimization, or digital media operations
- Client facing experience with the ability to identify risks and effectively manage through issues
- Understanding of traditional and interactive media planning elements
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Strong project management skills
- Strong desire to contribute to a team
Responsibilities
- Effectively communicate digital strategies and rational for tactical approaches for each campaign
- Execute, manage, and optimize online media campaigns and programs (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing performance expectations
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Partner with Analytics team on campaign measurement reporting and insights generation
- Provide regular insights detailing performance, campaign optimizations, and new opportunities
- Work with media partners to ensure accurate platform implementation
- Troubleshoot issues on all pre-production and live campaigns
- Oversee campaign QA process
- Provide monthly auditing reports and actualize bill/pay systems when applicable